Created by badjar ogilvy, the spot shows the possibilites that the safe driver. Aami has launched another television spot in its safe driver rewards campaign, called rhonda goes to bali. Rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including the now infamous facebook site which was originally known as the sexual tension between rhonda and katut. Since the media has been coming in this age, advertising is growth very fast such as advertising about food, computer, beer etc. Aami safe driver rewards apply to the individual policy and do not reflect the total number of years a customer has been insured with aami but is not explained on the cardbrochure that comes in the mail with the new insurance policy showing the gold, ruby, sapphire, etc. Apr 08, 2014 aami had recognised those customers that dont make claims and had developed the safe driver rewards product with its additional benefits. Rhonda, the heroine in the aami ads, enjoys the privileges of aamis safe driver rewards with some special attention from a balinese masseuse in the latest commercial for the brand. The first phase of the campaign started in 2011 with rhonda leaving work and being applauded for her safe driving. Aami fair tv ad safe driver rewards fair the musical. In march 2012, we then met her again on vacation on the beaches of bali, bearing her pasty skin, bright. Also called safe driver rewards, these are reductions on your premium that increase the longer you go without making a claim.
Credit is a percentage of the rated premium paid the previous year and is applied as a credit to next years rated premium. Oct 20, 2012 the rhonda and ketut campaign comprises of a series of snippets from rhondas journey to bali, the financial side of which was of course made possible through the savings accumulated from aamis safe driver rewards program. Aami answers rhondas trent or ketut dilema in latest safe driver rewards ad. If youre not an aami comprehensive car insurance customer you can still do the course at a cost to you. At the same time as launching the new ad campaign, aami wanted to launch their facebook page. Data in the drivers seat telematics are like rhonda on steroids. Rhonda, the heroine in the aami ads, enjoys the privileges of aamis safe driver rewards with some special attention from a balinese masseuse.
These are usually transferable the amount of time to reach the maximum discount is assuming you start at the lowest rating. Aami had recognised those customers that dont make claims and had developed the safe driver rewards product with its additional benefits. You look hot, hot like a sunrise, became part of the aussie vernacular as we watched for over 3 years as rhonda pursued her balinese love ketut. Ketuts love affair continues, as aami has launched a new campaign for its safe driver rewards product. Jul 30, 2012 griffiths will be joined by mandy mcelhinney, who viewers will know as rhonda from aami s safe driver rewards commercials as well as rob carlton who will reprise his role as the media mogul.
The story of a marine grunt in the first battle of khe sanh april 1967 duration. Aami skilled drivers course remember when you were young. Mandy mcelhinney was born on september 1, 1970 in perth, australia. The aami safe driver app which will be available for download on android and iphone phones from boxing day will provide drivers with a score and feedback at the end of each journey by. Safe driver rewards to reward drivers for safety every trucking fleet has a few main goals that are required for a business to be successful. Available with aami comprehensive car insurance start at gold, earn platinum, ruby, sapphire and then diamond to reach our highest status. Oct 04, 2011 aami has kicked off a new campaign to promote its safe driver rewards program. How stories help you sell better online kirryn zerna. See more ideas about ads, funny ads and windsor smith shoes. Created by badjar ogilvy, the applause campaign celebrates safe drivers as the unsung heroes of the road. Wins 20 best insurance social media campaign internet.
Visit campaign brief for australian creative advertising news. Allianz vs aami car insurance see how they compare finder. Slower drivers causing sa speeding fines to tumble. Aamis new ad lends a twist to rhonda and ketuts love affair. Aami safe driver rewards and aami skilled drivers course. Then, for every consecutive year you renew with aami and drive safely, youll earn a progressively higher credit, as well as increased discounts on aami roadside assist. Press, outdoor and digital will run in support of the tv work. I hate it when im twittering away and i crash into the. Griffiths will be joined by mandy mcelhinney, who viewers will know as rhonda from aamis safe driver rewards commercials as well as rob carlton who will reprise his role as. Mar 04, 2020 aami safe driver rewards has tiers rewarding drivers for each year they dont make a claim. In the popular advertising campaign for aamis safe driver rewards, rhonda goes holidaying in bali thanks. She is an actress, known for ned kelly 2003, love child 2014 and house of hancock 2015. Aami has kicked off a new campaign to promote its safe driver rewards program. The slightly dorky, but endearing rhonda was blasted across the country on tv, in press, outdoor, online and social media, and essentially became the face of aamis safe driver rewards product.
Mandy mcelhinney, who viewers will know as rhonda from aamis safe driver rewards commercials will star as nene king in magazine wars. Rhonda got her holiday with the money she has saved through aami insurances safe driver rewards. When you decide to opt for comprehensive car insurance, you will enjoy two benefits from aami. Aamis geotargeted ads keep drivers safe via spotify. Rhonda and ketut are the only couple aussie audiences care. Aami answers rhondas trent or ketut dilema in latest safe driver. Was there ever a greater love story than that of rhonda and ketut in aami s safe driver rewards campaign in 2012.
Rhonda was introduced by aami in october last year as a heroine for not claiming car insurance. But while it records and rewards safe driving, the app also logs speeding, accelerating, hardbraking and phone usage. Because of population is increasing in differences way from year to year, advertisers try to persuade and support their products to buyers. Aami can take you on a holiday with the savings in the subject of this spot from ogilvy melbourne. Safe driver rewards credit is a percentage of the comprehensive car insurance rated premium paid the previous year and is applied as a credit to next years rated premium. When its time to renew your policy, youll earn a special safe driver rewards credit of 2. She is an actress, known for ned kelly 2003, love child.
Rhonda and ketut are the only couple aussie audiences care about. And if after completing the course you purchase a a aami comprehensive car insurance policy your policy, youll be eligible for a discount on your policys rated premium, until the first renewal on or after you turn 25 as long as you remain a listed driver. This is aami safe driver rewards rhonda by james barkley on vimeo, the home for high quality videos and the people who love them. The latest ad, used to promote aamis safe driver rewards offering, features rhoda apparently falling for a old flame trent toogood, with ketuts appearance delayed until. I hate it when i m twittering away and i crash into the corner shop. Rachel griffiths lands lead role in paper giants sequel.
Mar 09, 2012 aami has launched another television spot in its safe driver rewards campaign, called rhonda goes to bali. Off the back of the insurance companys safe driver rewards campaign, the stars are reappearing in a remixed version of its commercials. This is a difficult process and not a good experience for those quarantined and can create fear for people living around the facilities. So if i brake hard because some other idiot on the road pulls a questionable maneuver its my premium thats going to go up. Aami is one of australias leading insurance companies, however they still required business growth, despite the fact there is little market growth, consumer inertia and a perceived lack of brand differentiation. Keep driving safely and continue to earn higher credit until you reach our highest status diamond. Jan 12, 2015 drvr has been working on how we can help with the covid 19 situationwe have developed a new service s aimed at helping with quarantines. Jan 10, 2014 rhonda was first introduced to promote aamis safe driver rewards in october 2011, with her trip to bali and meeting of ketut airing in march the following year.
Top 5 best vs worst australian marketing campaigns. Aami answers rhondas trent or ketut dilema in latest safe. One of those goals perhaps the most important is the need for drivers to drive safely. Aug 19, 20 sydney rhonda and ketuts love affair continues, as aami has launched a new campaign for its safe driver rewards product. The maximum you can save is 15% in safe driver rewards credit, plus up to 25% off aami roadside assist. The idea of rhonda was for her to be a loveable character that all aussies could relate to. Choosing a higher aami flexipremium excess reduces your premium. Eligible aami comprehensive car insurance customers can receive safe driver rewards benefits after driving safely for a year. The new title will be received by readers in the first week of each month, while nibas weekly enewsletter broker buzz will continue to operate as normal. Rhonda was first introduced to promote aamis safe driver rewards in october 2011, with her trip to bali and meeting of ketut airing in march the following year. We had used the product previously and believed it could be leveraged to a greater extent to exploit its potential if we found the means to communicate it in an interesting way. The business objectives required that the campaign increase opportunity calls. The 2016 fos national conference in melbourne insurance.
Interestingly, as the narrative continued, we saw life imitate art or advertising. The campaign handily achieved its objective of generating traffic and conversation about aami into the social media discourse, and creating a proliferation of brandrelated content across facebook. The campaign unconsciously became a soap opera in the lives of many australians, who started a fan base for the couple, which is a clear indicator of. Therefore this socially awkward quirky character then became the face of aami safe driver rewards. Jan 22, 2016 the humour surrounding the acting and unlikely love story was a hit with australian audiences, no matter what the ad was actually promoting which was aami safe driver rewards i know right. Aug 08, 2012 australias aami insurance company is a foregrounding example of the digital media convergence of paid, owned and earned advertising through its rhonda safe driver rewards marketing campaign, which involves many facets of web 2. An australian first, the idea not only integrates broadcast and social media, it integrates perfectly into aamis latest safe driver rewards campaign. Once youve held diamond for a year, you get the maximum 15% credit and 25% off aami roadside assist and, even if you need to make a claim, your diamond status wont change known as safe driver rewards protection but you wont get the credit that year. Aug 17, 20 the latest ad, used to promote aamis safe driver rewards offering, features rhoda apparently falling for a old flame trent toogood, with ketuts appearance delayed until the last few seconds.
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